This Privacy Policy explains how PaceLab Ltd (“PaceLab”, “we”, “us”, “our”) collects, uses, and protects information when you access or use the PaceLab Membership Area (the “Membership Area”), including any related websites, apps, and member portals that link to this Privacy Policy.

By using the Membership Area, you agree to this Privacy Policy. If you do not agree, please do not use the Membership Area.

1) What this Privacy Policy covers

This Privacy Policy covers information we collect from:

Visitors to pages within the Membership Area

People who create an account or profile in the Membership Area

People who communicate with PaceLab through the Membership Area (for example, support messages)

Other PaceLab services and websites may provide additional privacy notices. Where those apply, they will be presented to you in context.

2) Information we collect

We may collect Personal Information and Usage Information.

Personal Information can include:

Name

Email address

Phone number

Location (city, region, country)

Date of birth or age band (only where relevant to safeguarding and eligibility)

Account login details (stored securely)

Coaching or sport-related profile information you choose to provide

Messages and content you submit in the Membership Area (for example, support requests, form responses, comments)

Usage Information can include:

Device type, operating system, browser type

IP address and approximate location derived from it

Log data (pages viewed, actions taken, time spent, referring pages)

Diagnostics and security events (to protect accounts and the platform)

3) How we collect information

We collect information in three main ways:

A. Information you provide directly
For example, when you create an account, complete forms, update your profile, submit content, or contact support.

B. Information collected automatically
We use cookies and similar technologies to operate the Membership Area, keep it secure, remember preferences, and understand how it is used.

C. Information from service providers
We may receive information from companies that help us operate the Membership Area (for example, hosting, analytics, communications, identity and security tooling). We require these providers to protect information and use it only for authorised purposes.

4) How we use information

We use information to:

Provide access to the Membership Area and its features

Create and manage your account and preferences

Deliver content and functionality within the Membership Area

Respond to support requests and platform enquiries

Send service communications (for example, account notices, security messages, policy updates)

Monitor performance, troubleshoot issues, and improve reliability

Protect the Membership Area, users, and PaceLab from fraud, abuse, and unauthorised access

Comply with legal obligations and enforce our rules

5) Legal bases for processing (UK and EEA users)

If you are in the UK or EEA, we process Personal Information under these legal bases:

Contract: to provide the Membership Area and related functionality you request

Legitimate interests: to keep the Membership Area secure, improve performance, and operate our services responsibly

Consent: where required (for example, certain cookie settings or specific optional communications)

Legal obligation: where we must comply with applicable laws and regulations

6) Cookies and similar technologies

We use cookies and similar technologies to:

Keep you signed in (where applicable)

Store preferences and settings

Provide security protections

Understand how the Membership Area is used and improve it

You can manage cookies through your browser settings and, where available, through on-page controls.

7) How we share information

We do not share Personal Information except as needed to operate and protect the Membership Area, including:

Service providers who support hosting, analytics, communications, customer support, and security

Affiliates (where applicable) for internal administration and platform operation

Legal and safety reasons, such as responding to lawful requests, protecting rights, preventing harm, or investigating misuse

Business transfers, if PaceLab undergoes a corporate change such as reorganisation or transfer of assets

With your direction, where you instruct us to share information (for example, connecting an integration you choose)

8) Data security

We use reasonable administrative, technical, and organisational safeguards to protect information. No system can be guaranteed fully secure. Please keep your login details confidential and tell us promptly if you suspect unauthorised access to your account.

9) Data retention

We retain Personal Information only for as long as reasonably necessary to:

Provide the Membership Area

Maintain security and prevent misuse

Meet legal, regulatory, and operational requirements

Resolve disputes and enforce our policies

Retention periods vary depending on the type of information and why it was collected.

10) Children’s information

The Membership Area is not intended for children under 16 without appropriate involvement and permission from a parent or guardian (or the equivalent age requirement in your location). If you believe a child has provided Personal Information without appropriate permission, contact us so we can address it.

11) Links to other sites and services

The Membership Area may link to third-party sites or services. We are not responsible for their privacy practices. Please review their privacy policies before providing information.

12) Do Not Track

Some browsers offer “Do Not Track” signals. The Membership Area may not respond to these signals.

13) Your rights and choices

Depending on your location, you may have rights to:

Request access to your Personal Information

Request correction or deletion

Object to or restrict certain processing

Request data portability (where applicable)

Withdraw consent (where processing is based on consent)

Lodge a complaint with a data protection authority

To exercise rights, contact us using the details below. We may need to verify your identity before fulfilling requests.

14) International transfers

PaceLab may use service providers and infrastructure located in multiple countries. Where information is transferred internationally, we take steps designed to ensure appropriate safeguards are in place, consistent with applicable law.

15) Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will revise the “Last Updated” date and, where appropriate, provide additional notice within the Membership Area.

16) How to contact us

Data Controller: PaceLab Ltd
Contact: [email protected]
Address: 9 high street, Wellington, Somerset, TA218QT